The Contemporary Systems team created a mobile exhibit,
called NO LIMITS, using Champ Car racing to showcase Microsoft technologies.
It brings to each campus a self-contained rolling technology tour, featuring
multiple real world applications all in use in the high-tech and exciting
sport of Champ Car racing.
The project included concept development, overall strategy,
design and development
of six custom .NET applications, specification and construction of custom
hardware for gaming and registration, design and construction of a 44' rolling
exhibit trailer, interior and exterior graphics, branding and collateral, a
website, contest administration, logistics, and research.
The project was ready to roll in less than six weeks -- on time and on
The NO LIMITS tour was the first of its kind for Microsoft and has received extremely favorable feedback.
The NO LIMITS tour has the following elements:
- Immersive experience. From the moment you approach the exhibit,
you hear the sounds of racing. An eight speaker A/V system with plasma
display shows a continuously running Champ Car race.
- Cool hardware. The NO LIMITS exhibit features a real Champ Car
- the American Spirit Team Johansson Reynard driven by Ryan Hunter-Reay.
And a working demonstration of the Pi Sigma Elite dashboard and data
computer logger that is used by all the teams in the Champ Car World
Series. In the hands-on section, attendees can play with the latest
gadgets, like PocketPC handheld computers, state-of-the-art SmartPhones, and the latest in Tablet
- Behind the scenes look. Attendees can see a Champ Car race
unfold just as it did on the race day - with a leaderboard which
shows who's winning and losing, a virtual car display which shows a
virtual Champ Car responding to the driver inputs and data that was
recorded in the race telemetry, an enhanced TV display which
overlays a comparison between two drivers on top of the race broadcast.
There are also
- Interactive exhibits. Attendees can tune into the
driver-to-pit communications so they can hear what the drivers really
say during the race. And they can test their skills against a pro Champ
Car driver in one of the driving testers. These exclusive driving
testers are no simulation - your job is to keep up with the real driver
and your inputs are continuously measured against his to see how you
- Contests. Everyone can enter a raffle to win a cool prize, like
an Xbox, a PocketPC, or Microsoft software. And the really technical can
compete in the Virtual car programming contest for a VIP trip to a Champ
The NO LIMITS tour is completely self-contained - it provides its own
power, carries its own internet access, and works rain or shine,
indoors or out. It is equipped with a wireless mic, a wireless network, and
can be configured for electronic attendee registration and e-commerce. Tour
information is published on the